Sunday, June 04, 2006

What does "goodness" mean?

Okay, I am not talking about good vs evil goodness, but dietary goodness. I have just looked at a box of muesli bars and written in nice big colourful letters is "with the goodness of grains." It reminds me of reading a box of rice bubbles bars (LCMs I think), and it claimed to have the "goodness" of 1 cup of milk.

What in the world is "goodness"?!?!?! It's certainly not anything to do with water content - otherwise LCMs would be all mushy! As for the goodness of grains, does this mean I can feed it to livestock?

If there's one disturbing trend about the marketing of food, it's the use of the word "goodness" to give the impression that the product is healthy by relating it to a healthy product.

Can the goodness of grains be the carbohydrate energy content? or the fibre? can the goodness of milk be fat? or calcium? or sugar? or lactose? (that's NOT good).

Does Nicorette gum contain the "goodness" of 2 cigarettes?

Okay, I'm off to have my fruit, after all, if I wanted the goodness of a piece of fruit , I'll eat a piece of fruit.

2 comments:

kristarella said...

Maybe more interesting is the recent trend of promoting products that are low GI. I.e. glycemic index = something to do with the rate of energy release. Generally, low GI is better but sometimes it's not necessarily good. For example Mars Bars are low GI!
He he, I wrote this comment using the Tablet PC!

erns said...

Dictionary terms...

1. The state or quality of being good.

2. The beneficial or nutritious part.

I guess you're looking at the second one there, so the goodness will only be a part that benefits you... however, what if you are trying to put on weight? will that goodness of [insert food here] help you? What if you arent trying to eat healthier, will it help you? haha